Uncover the shifts redefining beauty, where superficial aesthetics give way to a powerful inside-out revolution. This report reveals how hyper-personalisation, data-driven wellness, and sustainable innovation are converging to create a unified experience, cultivating consumer loyalty and unlocking an USD 8.5 trillion wellness economy. Get ahead of the curve and transform your brand's future. Some highlights from the report include:
Explore how beauty transcends traditional boundaries, merging with health and wellness into one interconnected journey. Discover the lucrative opportunity in developing ongoing, streamlined, and accessible services. Learn how data-driven solutions, like Neko Health, are addressing consumer demand for integrated health insights, fostering proactive and preventative well-being.
Dive into the acceleration of hyper-personalisation via AI, meeting Gen Z's demand for tailored beauty experiences. Examine the counter-trend of slow, nature-oriented self-care, emphasising connection to body and planet. Plus, see how brands are embracing sustainability as a core expectation, from green chemistry to refill models.
Discover the surging sleep economy, where rest is the new luxury, integrated with beauty rituals. Explore how functional fragrances are addressing stress and enhancing mood. Brands are embracing playfulness and gamification by creating entertaining, value-driven experiences that capture consumer attention and loyalty.
