Is anxiety regarding dwindling, natural resources and rising food prices making us want to grow our own? Are we becoming aware that disconnecting from our devices and reconnecting with nature may be essential for our wellbeing.
A recent Pinterest reports shows a +246% rise in both vegetable gardening and urban farming and; according to a 2024 YouGov survey for the HTA, 81% of British adults say gardens and green spaces benefit their physical health, and 85% say they support mental wellbeing.
Foresight development involves tracking signals of change through continuous environmental scanning. This report is part of an exploratory series of innovations and shifting attitudes observed within ecosystems of interest. Drawing on research and personal visits to exhibitions, pop-ups + retail spaces, we spotlight trends that may signal larger transformations ahead.
• What’s happening • Why it matters • What’s next or How to embrace this trend
